One day in 1946, in those hectic months after WWII, in a quiet courtyard at 61A of Via Condotti, a then almost unknown Guglielmo Battistoni founded his original shirt making shop. He was first and foremost a shirt maker, with that hint of the obsessive touch that marks the true artist. Since then, the name Battistoni has always been associated with extreme elegance and high-end Italian craftsmanship, defining an international – yet exclusive – standard for timeless taste. The store was designed by Minciaroni and Mariani, two architects capable of matching technical installations and furnishing with a rare sensibility. Shortly afterwards, Guglielmo made of that first store – and of a second one opened later nearby – the standard for exquisite taste, contaminating his neighbours, and effortlessly prevailing on all of Via Condotti. From then on, that small atelier was destined to become a much sought after club for monarchs past and present, for magnates of industry and finance, for aristocrats, legendary actors, artists and for a certain elitist and understated Cafe’ Society. One would not be mistaking when stating that Guglielmo Battistoni was somewhat ‘the inventor’ of Via Condotti.